Tecknat vattenfall
Vattenfall has carried the same logo since During this time, the company has undergone fundamental changes. Today, Vattenfall is a different company in many ways, compared to just a couple of years ago. Facts about the change The change in our visual identity will take place gradually beginning at the end of March, Vattenfall's websites and signage on most of the more dominant sites will be changed.
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Also colours, select photos, sound and music in videos, and much more are part of it. The feeling evoked by our new image now reflects what differentiates us and what we really are: a competent and focused company which contributes to change on a much larger scale through a broader perspective. Beppe Wolgers – pappa Beppe, vattenfallet, berättare; Jens Wolgers – storebror Jens; Kerstin Wolgers – mamma Kerstin; Camilla Wolgers – lillasyster Camilla; Halvar Björk – Dunderklumpen, jätten Jorm.
That is also what people like about Vattenfall," says Lepasoon. Starting out as a domestic Swedish electricity and energy company, it is now one of Europe's largest energy groups with a clear aim of promoting a climate-smarter lifestyle, with the distinct target of becoming fossil-free within one generation. Go to footer Go to main navigation. Over time, this means that our brand will do what it is designed to do — namely to drive our business forwards and contribute to a clear and positive image of Vattenfall," says Lepasoon.
With this rebranding, Vattenfall is demonstrating the determination to make it possible for everyone to live fossil-free within one generation. News 28 October 3 min. Se ditt elpris Jag ska flytta Ska du flytta till en ny bostad, ta över någon annans elavtal? In order to balance cost and effect, some of our brand elements will not be changed until they have reached the end of their life cycle. At the same time, the overall handling of the Vattenfall brand is being streamlined.
The change in our visual identity will take place gradually beginning at the end of March, Vattenfall's websites and signage on most of the more dominant sites will be changed. News 26 March 3 min. The rebranding is being carried out for business reasons and reflects a revived Vattenfall with new values and offerings.
Market surveys based on more than 3, respondents in Sweden, Germany, Finland and the Netherlands have shown that Vattenfall's brand image — that is elements such as the logo, photos and colours — have failed to differentiate the company sufficiently from other energy companies. This was formulated in the company purpose, to Power Climate Smarter Living. The new logo comes with a brand new font as well as different colours.
There is great economic potential in reviewing your company's energy use. A company with the aim to play a leading role in the transition to a fossil-free society, working in a focused way to take the necessary steps along the way together with its customers and partners.
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Other changes will take a little longer. This applies to, for example: vehicles, wind turbines, protective clothing, as well as logotypes in less visible locations. Skip to content Go to main navigation. Another element in this streamlining process is that we are also reducing the number of our brands, currently as many as 25, and will now replace them with one single updated Vattenfall brand," says Lepasoon. The boiler reduces the need to use expensive fossil gas and is a smart and cost-effective way to store sola Which is why it may become increasingly important to reuse residual heat from places such as metro stations and data centres.
Flytta ditt avtal på 60 sekunder. That's what our customers and the world around us expect of us," says Karin Lepasoon, Head of Communications at Vattenfall. Har du köpt ett fritidshus eller en övernattningslägenhet? Many businesses can save up to 20 per cent of their energy consumption simply by changing their practices and behavi In the Netherlands, Vattenfall has introduced a solar powered boiler for home use.
The new brand design is not only about the new logo. Här kan du se ditt elpris och teckna elavtal snabbt och enkelt. Som kund får du dessutom personlig energirådgivning. Surveys have shown how Vattenfall can streamline its marketing by strengthening its brand. One year ago, Vattenfall embarked on an internal journey of change by defining its role and the social value that it contributes.